Lil Yachty and Nautica to Continue Partnership in 2018
After a successful partnership in 2017, Nautica and Lil Yachty will join forces again this year to continue their alliance in the world of fashion. Today, announcing the renewal of their partnership, Lil Boat and Nautica look to capture the same success they had with last year’s roll out.
The brand new partnership between Yachty and Nautica will feature the Atlanta native in a number of Nautica’s digital and social media campaigns for spring of 2018. Along with this, Yachty and the nautical-inspired brand will also release a collaborative collection that’s expected to drop in the summer. Said to feature a number of styles that reflect Lil Boat’s fashion sense, the collection is comprised of bright and colorful garments with unorthodox details and textures.
Appointed as Nautica’s Creative Designer in January of 2017, Yachty’s partnership with the brand has resulted in the rapper creating his own collaborative collection for last year’s holiday season and a successful fashion show during New York Fashion Week.
Look for the King of the Youth to appear in multiple campaign ads for Nautica in the months to come, and stay tuned with XXL for more details on Yachty's summer 2018 collab.
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