Texas Movie Theaters Now Preparing For Massive Changes

Aside from swimming at the lake or a day at the beach, there really is no better way to spend a Texas summer afternoon than enjoying the matinee prices at the movie theater because the air conditioning is always free no matter the cost of the ticket. The theater experience has changed a lot over the last 100 years from black and white, silent films to blockbusters so large they have to be shown on iMax screens.

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Ever since the onset of the Covid-19 pandemic in the spring of 2020, movie studios were forced to release their films direct to streaming services like the subscription based giants of Hulu or Netflix, or make them available on demand at pay per view prices via other delivery services like Amazon's Prime Video. And as everyone was demanded to shelter in place, people went to work on upgrading their home entertainment systems so well that once the theaters were open again, nobody felt the need to get off the sofa because they had already brought the theater home.

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After spending so much time at home and becoming so accustomed to streaming videos, the theaters are now ready to bet big on people being ready to enjoy the all American experience of seeing a movie in the theater again.

Texas Movie Theaters Now Preparing For Massive Changes

So, the 8 largest movie theater chains across the USA and Canada have decided to pump over $2 billion into their properties, and make the movie theater a family destination all over again. They plan on upgraded just about everything, and now we wait to see if the studios decide to raise the bar as well.