Small business owners in Killeen, Texas know their success depends on bringing in fresh leads and attracting new customers. And that depends on how well they use their limited marketing and advertising budget. If you’re a small business owner wondering how you can maximize the return on your investment when it comes to marketing, keep reading!

Curious if you should work with a local digital marketing company? (You should!)

Wondering if it’s worth trying social media marketing? (For sure!)

Considering trying DIY website design? (There are better alternatives.)

Let’s get into our three tips for getting more leads and customers for your business in Killeen! But first, let’s take a look at how many customers you could be reaching and how many competitors are out there.

What Are the Stats for Killeen, TX Business Owners

Did you know that almost 86% of Killeen, TX’s 151k population has access to the internet at home? That’s a huge audience of nearly 131,000 potential customers you could be reaching online right now. But if you haven’t invested in professional web design, SEO or social media marketing for your business, those potential customers might never see your business—or even know it exists. After all, there are more than 5,600 other small businesses registered in Killeen, so there’s a ton of competition out there. You need to stand out to get noticed, and your business’s web design and SEO can help you do just that!

Tip 1: Invest in professional web design for your business.

If you don’t yet have a business website, one of the best things you can do for your Killeen, TX business is to get in touch with a digital marketing company and invest in professional website design and SEO services. These two things are the foundation of any good digital marketing campaign and make all the difference in bringing in new leads and customers.

A website acts as your business’s online storefront—it’s the cornerstone of your online presence and gives potential customers a place to:

  • Learn more about you and your business
  • Read about the products or services you provide
  • See your service area or store location
  • Get in touch with you and convert into a customer

Without a website and good website design, how are those potential customers going to find your business on Google? How will they know where to contact you? Short answer: They won’t, and they’ll go to one of your competitors, instead.

Tip 2: Use social media marketing to connect with customers.

Most people are on social media these days, so chances are that the majority of your ideal customers are active on Facebook, Instagram, Twitter, Snapchat or all four. So why not deliver your ads to them on a platform they’re familiar with and invested in? A local digital marketing company can help you put together an effective social media marketing strategy.

Social media marketing is a great way to target your ideal customers and put your message directly on your ideal customers’ feeds where they’re most likely to see and interact with it. Social media marketing also allows you to interact with new and existing customers via your business page, where you can answer questions, respond to reviews, and post about upcoming sales or new products.

Finally, staying active on social media is a great way to boost your SEO rankings and start showing up at the top of search results. If you haven’t added social media marketing to your digital marketing to-do list, yet, it might just be the boost your Killeen, TX business needs to stand out from the crowd.

Tip 3: Work with a digital marketing company that knows Killeen.

Any local digital marketing company you work with should be familiar with your local Killeen market. Consumer habits and market trends as they relate to web design, SEO, social media marketing and more tend to vary from city to city and state to state, so finding a digital marketing agency that knows Killeen will be invaluable to your business. That experience will allow them to:

  • Recommend products and services that fit your business’s long-term online marketing goals.
  • Apply digital marketing services that will appeal to your local audience.
  • Suggest improvements to your digital marketing campaign to help you get more leads.
  • Create a personalized marketing campaign, including professional website design, SEO services and reputation monitoring.

Townsquare Interactive is a digital marketing company with years of experience working with Killeen businesses. We’ve helped thousands of small business owners break into the digital marketing space and find success with web design and social media marketing. We can help you, too! Click the button below to get more information about our digital marketing services.