Companies Pay High Schools Millions For Stadium Naming Rights
You probably don't give a lot of thought about the corporations that have their name attached to a stadium. It rolls off the tongue. George Strait played at Gillette stadium the other week, the Cowboys won their opener at AT&T stadium.
It's no surprise that these billion-dollar teams have huge companies paying for the facility name rights. But it's not just professional teams that get paid a pretty penny, high schools stadiums across the lone star state are receiving millions for naming rights.
That's not even the highest-paid deal. Lubbock ISD scored a $3 million ten-year deal from PlainsCapital Bank.
Katy ISD, one of the most successful programs in Texas high school football history has the most recognizable company name attached to their complex. You can see the Tigers play at the Academy Sport + Outdoors stadium.
These high dollar stadiums and sports complexes bring the schools' money and these sponsorship deals help. It's a win-win.
It's an odd thing and I'm curious if folks will actually call the stadium by its sponsored name. I typically do, but I call Cowboys stadium, Cowboys stadium... this is America!
Hey, let's go see the Liberty Hill-Burnet game at Tacobell-Wal-Mart-Lowes-Samsung-A-plus FCU Stadium brought to you by Carl's Jr.