Hip hop "beef" used to be confined to just the mic and the stage. Nowadays, "brands" have replaced them as rappers have tried to generate extra revenue streams when their albums ain't selling. We have video evidence of "brand beef" between French Montana and 50 Cent. First...the video

French Montana is of course down with his man's Diddy Ciroc brand of vodka, while 50 launched his own called Effen Vodka. And as evidenced by the video, French is not a fan. Do you expect a response from 50 soon?

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