Instagram Released New Update To Compete With TikTok

Instagram is so gangsta!

Name another social media platform that continues to dominate the market by taking other platforms, hit ideas, and making it their own...you can't. 

Instagram is back with another update, and this time they're coming for TikTok. Over the last couple of months, TikTok has taken over the wave by giving users the ability to create videos with effects, audio and creative tools. Artists began dropping songs specifically for users to create dance routines and mimic videos already voiced for the platform. 

In pure Instagram form, you can now do the same thing! The Facebook-owned company just launched a new feature titled 'Reel' According Instagram; users can "Record and edit 15-second multi-clip videos with audio, effects, and new creative tools," 

Users will also be able to access a library of licensed music from labels and embed timers and countdowns to their reel. 

Are you surprised about this new update?

Remember, IG added the story and filter feature to beat out Snapchat!

For more information on the update, visit Instagram’s Help Center.