J. Cole’s 4 Your Eyez Only is the most talked about album of the week. The collection has garnered mixed reactions across the board with some loving the project while others feel the album has no replay value.

However, the Hampton Inn in Sandy, Utah, feels that Cole’s album is a big snooze. The local hotel branch has been slandering the North Carolina rhymer on their timeline.

"Is the new J Cole album putting you to sleep early? Stop on by and stay the night with us at the Hampton Inn Sandy!" reads a tweet from the official Twitter account. They later tweeted the hashtag, #4YourLeisureOnly, which is a cheeky flip on Cole's album title.

Clearly, the hotel chain is trying to get some free marketing and publicity from the fanfare over J. Cole's album. Folks on Twitter seemed to get a kick out of it.

"The Hampton Inn in Sandy is the most savage thing on the internet today,"tweeted one follower. Another person wrote, "Y'all gotta stop with this Cole slander like he didn't go double plat with ZERO features."

J. Cole hasn't responded to the hotel's promotional slander. Check out the reactions below.