Winner Winner, Chicken Dinner: Hoots Wings is Launching in Central Texas
If you believe that chicken wings are life, then this article is for you.
According to a report from Community Impact newspaper, Hoots Wings is set to open in Round Rock next January.
What's Hoots Wings?
Hoots Wings is a fast-casual restaurant with wing options like breaded bone-in, naked bone-in, boneless, smoked, and roasted wings with more than a dozen sauces and rubs.
Get this: Hoots offers over 10,000 possible wing combinations. They'll also feature buffalo shrimp, signature customized chicken sandwiches, and waffle fries.
You may be wondering about the name.
Well, Hoots is owned and operated by HOA Brands, meaning its big sister is none other than Hooters. Unlike their big sister, Hoots doesn't have women dressed in skimpy attire, and boasts a family friendly atmosphere.
"With only a few national competitors and an unmet demand, Hoots wings is ready to become a dominant player in the wing industry," said Sal Melilli, CEO of HOA Brands and creator of hoots wings. "We've built a strong model that is well suited for the trends of tomorrow and years to come, and that has resulted in impressive unit level economics."
Hoots Wings & Texas
Hoots Wings is looking to make a big impact in Texas, targeting San Antonio, Houston, Rio Grande Valley, Tyler/Longview, El Paso and Corpus Christi for strategic growth. Hoots began its Texas expansion with the signing of a 60+ unit deal that secured the Dallas-Fort Worth and Austin metro areas for development.
"Texans have been very loyal to Hooters' food over the years, and the states houses some of our most successful restaurants. We've been hearing from our customers that they're clamoring for more wing options, making the state an ideal option for initial growth," stated Melilli.
Hoots wings anticipates opening up to 17 additional locations in 2021, 35 more locations in 2022 and 50 more locations in 2023.
According to the Texas Department of Licensing and Regulation, renovation at 2200 E. Palm Valley Blvd., Ste. 125, Round Rock is set to begin towards the end of August.
I don't know about you, but I'm feeling hungry already!